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Person
ISNI: 
0000 0001 0907 547X
Name: 
Schultz, Don
Schultz, Don E.
シュルツ, ドン・E
Dates: 
1934-
Creation class: 
Language material
Text
Creation role: 
author
Related names: 
Barnes, Beth E.
Brown, William P.
Kitchen, Philip J.
Lauterborn, Robert F.
Martin, Dennis
Martin, Dennis G. (1940- ))
Petrison, Lisa A.
Robinson, William A. (1926- ))
Schultz, Heidi F
Tannenbaum, Stanley I.
有賀, 勝 (1962-)
Titles: 
Brand babble : sense and nonsense about branding
Building customer-brand relationships
Don shurutsu no tōgō māketingu : Kokyaku eno tōshi o kigyō kachi no sōzō ni tsunageru
How to sell more stuff : promotional marketing that really works
IMC, the Next Generation Five Steps for Delivering Value and Measuring Returns Using Marketing Communication
Integrated marketing communications
Kōkoku kakumei beikoku ni fukiareru aiemushī senpū
Life after the 30-second spot energize your brand with a bold mix of alternatives to traditional advertising
new marketing paradigm, The
Raising the corporate umbrella, 2001:
Reliability rules : the ground-breaking manual for using promises management to keep customers, build your brand, and build your business
Sales promotion essentials
Sales promotion management
Strategic advertising campaigns
Strategic brand communication campaigns
Strategic newspaper marketing
ドン・シュルツの統合マーケティング : 顧客への投資を企業価値の創造につなげる
広告革命米国に吹き荒れるIMC旋風 : 統合型マーケティングコミュニケーションの理論
Notes: 
Sources: 
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