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Person
ISNI: 
0000 0001 0907 547X
Name: 
Schultz, D. E.
Schultz, Don
Schultz, Don E.
シュルツ, ドン・E
Dates: 
1934-
Creation class: 
Language material
Text
Creation role: 
author
Related names: 
Barnes, Beth E.
Brown, William P.
Kitchen, Philip J.
Lauterborn, Robert F.
Martin, Dennis
Martin, Dennis G. (1940- ))
Petrison, Lisa A.
Robinson, William A. (1926- ))
Schultz, Heidi F.
Tannenbaum, Stanley I.
有賀, 勝 (1962-)
Titles: 
Brand babble : sense and nonsense about branding
Building customer-brand relationships, 2009:
Communicating globally : an integrated marketing approach
Don shurutsu no tōgō māketingu : Kokyaku eno tōshi o kigyō kachi no sōzō ni tsunageru
Essentials of advertising strategy
evolution of integrated marketing communications, The : the customer-driven marketplace
How to sell more stuff : promotional marketing that really works
IMC:the next generation.
Integrated marketing communications
Kōkoku kakumei beikoku ni fukiareru aiemushī senpū
new marketing paradigm, The : integrated marketing communications
Raising the corporate umbrella, 2001:
Reliability rules : the ground-breaking manual for using promises management to keep customers, build your brand, and build your business
Sales promotion essentials, cop.1998:
Sales promotion essentials : the 10 basic sales promotion technique ... and how to use them
Sales promotion essentials : the 10 basic sales promotion techniques... and how to use them
Sales promotion management
Strategic advertising campaigns
Strategic brand communication campaigns
Strategic newspaper marketing
ドン・シュルツの統合マーケティング : 顧客への投資を企業価値の創造につなげる
広告革命米国に吹き荒れるIMC旋風 : 統合型マーケティングコミュニケーションの理論
Notes: 
Sources: 
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