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Person
ISNI: 
0000 0001 2411 0210
Name: 
Kumar, N.
Kumar, Nirmalya
Nirmalya Kumar
クマー, ニラマルヤ
ニラマルヤ・クマー
Dates: 
1960-...
Creation class: 
article
Computer file
Language material
text
txt
Creation role: 
author
Related names: 
Anderson, James C. (1953-)
Chandrasekhar, Suj
London Business School
London Business School Affiliation (see also from)
Łuczkiewicz, Grzegorz
Mohapatra, Pradipta K.
Narus, James A.
Puranam, Phanish
Scheer, Lisa K.
Steenkamp, Jan-Benedict E. M.
Steenkamp, Jan-Benedict E.M. (1959-)
Steenkamp, Johannes Evangelista Benedictus Maria (1959-)
Wolters Kluwer Polska
菊池, 一夫
Titles: 
Assessing reseller performance from the supplier's perspective, 1992:
Brand breakout : how emerging market brands will go global
Do Suppliers Benefit from Collaborative Relationships with Large Retailers?: An Empirical Investigation of Efficient Consumer Response Adoption
Dyadic power structure and its effects on the use of punitive tactics in marketing channels
effects of perceived interdependence on dealer attitudes, The
Global Marketing
How Emerging Giants Are Rewriting the Rules of M&A Indian aluminum producer Hindalco and other companies in emerging markets are using takeovers to build competencies, not just to create economies of scale. Western companies should take note
India inside : the emerging innovation challenge to the West
India's global powerhouses : how they are taking on the world
Kill a Brand, Keep a Customer
Marketing as strategy, c2004:
Marketing as strategy : understanding the CEO's agenda for driving growth and innovation
Powerful suppliers, vulnerable resellers, and the effects of supplier fairness : a cross-national study
Private label strategy : how to meet the store brand challenge
Revolution in Retailing, The : from Market Driven to Market Driving
Senryaku to shiteno māketingu
Similar and divergent reactions of American and Dutch dealers to perceived inequity in channel relationships
Sprzedawcy wartości ; przeł. Grzegorz Łuczkiewicz. - Warszawa, 2010.
Sprzedawcy wartości : zarządzanie wartością oferty handlowej
Strategia marek własnych
Strategies to Fight Low-Cost Rivals
Value merchants : demonstrating and documenting superior value in business markets
戦略としてのマーケティング
Contributed to or performed: 
HARVARD BUSINESS REVIEW
LONG RANGE PLANNING
Notes: 
Sources: 
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JNAM
ZETO