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Person
ISNI: 
0000 0001 1680 7026
Name: 
Kumar, Nirmalya
Nirmalya Kumar
クマー, ニラマルヤ
ニラマルヤ・クマー
Dates: 
1960-...
Creation class: 
Language material
Text
Creation role: 
author
Related names: 
Anderson, James C. (1953- ))
Chandrasekhar, Suj
London Business School Affiliation (see also from)
Łuczkiewicz, Grzegorz
Mohapatra, Pradipta K.
Narus, James A.
Puranam, Phanish
Scheer, Lisa K.
Steenkamp, Jan-Benedict E. M.
Steenkamp, Jan-Benedict E.M. (1959-)
Steenkamp, Johannes Evangelista Benedictus Maria (1959-)
Wolters Kluwer Polska
菊池, 一夫
Titles: 
Assessing reseller performance from the supplier's perspective, 1992:
Brand breakout : how emerging market brands will go global
Dyadic power structure and its effects on the use of punitive tactics in marketing channels
effects of perceived interdependence on dealer attitudes, The
Global Marketing
India inside : the emerging innovation challenge to the West
India's global powerhouses how they are taking on the world
Marketing as strategy : understanding the CEO's agenda for driving growth and innovation
Powerful suppliers, vulnerable resellers, and the effects of supplier fairness : a cross-national study
Private Label Strategy: How to Meet the Store Brand Challenge
revolution in retailing, The
Senryaku to shiteno māketingu
Similar and divergent reactions of American and Dutch dealers to perceived inequity in channel relationships
Sprzedawcy wartości : zarządzanie wartością oferty handlowej
Strategia marek własnych
Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
戦略としてのマーケティング
Notes: 
Sources: 
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