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Person
ISNI: 
0000 0001 2278 3868
Name: 
Aaker, ..
Aaker, D. A.
Aaker, David
Aaker, David A.
Aaker, David Allen
Аакер, Д
Аакер, Дэвид А.
アーカー, D. A
アーカー, デービッド・A
アーカー, デビッド・A
阿克.戴维
Dates: 
1938-
Creation class: 
article
cre
Language material
Text
txt
Creation role: 
author
contributor
redactor
Related names: 
Batra, Rajeev
Day, George S.
Day, George Sutherland
Joachimsthaler, Erich
Jungmann, Vilém
Kumar, V. (1957-)
Lendrevie, Jacques
McLoughlin, Damien
Myers, John G. (1933-)
Myers, John Graham (1933-)
Nonaka, Ikujirō (1935-)
Reit, Birgit
Wolters Kluwer Polska
野中, 郁次郎 (1935-)
Titles: 
Adobataijingu manejimento.
Advertasing management.
Advertising management : practical perspectives
Brand asset management : driving profitable growth through your brands
Brand building : budování obchodní značky : vytvoření silné značky a její úspěšné zavedení na trh
Brand equity & advertising : advertising's role in building strong brands
Brand equity and advertising
Brand leadership die Strategie für Siegermarken
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity
Brand relevance : making competitors irrelevant
Building a Brand : The Saturn Story
Building strong brands
Burando ekuiti senryaku
Burando pōtoforio senryaku : Jigyō no sōjō kōka o umidasu burando taikei
Burando rīdāshippu : Mienai kigyō shisan no kōchiku
Burando yūi no senryaku : Kokyaku o sōzōsuru BI no kaihatsu to jissen
Construir marcas poderosas
Consumer evaluations of brand extensions
Consumerism : search for the consumer interest
Developing business strategies
Essentials of marketing research
Estrategia de la cartera de marcas : crear relevancia, diferenciación, energía, apalancamiento y claridad
Instructor's manual to accompany Strategic market management
Konshūmarizumu
Koordynacja działalności przedsiębiorstw : marketingowe integrowanie silosów
Leveraging the Corporate Brand
Liderazgo de marca
Māketingu risāchi
Management de la publicidad : perspectivas prácticas
Management des Markenwerts
management du capital-marque, Le : analyser, développer et exploiter la valeur des marques
Management estratégico del mercado
Managing brand equity : capitalizing on the value of a brand name
Managing the Most Important Asset : Brand Equity
Markenrelevanz erfolgreich Wettbewerber ausschalten
Marketing research : international student version
Marketing research : private and public sector decisions
Marktgericht strategisch beleid
Measuring Brand Equity Across Products and Markets
Multivariate analysis in marketing: theory and application.
Senryaku ritsuan handobukku
Senryaku shijō keiei
Shinajī māketingu : Bumonkan no kabe o koeta zensha saiteki senryaku
Should You Take Your Brand to Where the Action Is?
Spanning silos : the new CMO imperative
Strategic market management
Strategisches Markt-Management Wettbewerbsvorteile erkennen - Märkte erschliessen - Strategien entwickeln
Viewers' perceptions of prime-time television advertising and characteristics of commercials perceived as informative
Win the Brand Relevance Battle and then Build Competitor Barriers
Бренд-лидерство : новая концепция брендинга
Маркетинговые исследования, 2004:
Рекламный менеджмент
Стратегическое рыночное управление : [бизнес-стратегии для успешного менеджмента]
アドバタイジング・マネジメント.
コンシューマリズム : 消費者の利益のために
シナジー・マーケティング : 部門間の壁を越えた全社最適戦略
ブランド・エクイティ戦略 : 競争優位をつくりだす名前、シンボル、スローガン
ブランド・ポートフォリオ戦略 : 事業の相乗効果を生み出すブランド体系
ブランド・リーダーシップ : 「見えない企業資産」の構築
ブランド優位の戦略 : 顧客を創造するBIの開発と実践
マーケティング・リサーチ : 企業と公組織の意思決定
戦略市場経営 : 戦略をどう開発し評価し実行するか
戦略立案ハンドブック
Contributed to or performed: 
CALIFORNIA MANAGEMENT REVIEW
HARVARD BUSINESS REVIEW
PLANNING REVIEW
Notes: 
Sources: 
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