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results search [or] (ISNI Number (ISN:)) 0000000122783868 | 1 hits
Person
ISNI: 
0000 0001 2278 3868
Name: 
Aaker, ..
Aaker, D. A.
Aaker, David
Aaker, David A.
Aaker, David Allen
Аакер, Д
Аакер, Дэвид А.
アーカー, D. A
アーカー, デービッド・A
アーカー, デビッド・A
阿克.戴维
Dates: 
1938-
Creation class: 
article
cre
Language material
Text
txt
Creation role: 
author
contributor
redactor
Related names: 
Batra, Rajeev
Day, George S.
Day, George Sutherland
Joachimsthaler, Erich (1956- ))
Jungmann, Vilém
Kumar, V. (1957- ))
McLoughlin, Damien
Myers, John G.
Myers, John G. (1933-)
Myers, John Graham (1933-)
Nonaka, Ikujirō (1935-)
Reit, Birgit
Stanford University
Wolters Kluwer Polska
野中, 郁次郎 (1935-)
Titles: 
Building a Brand : The Saturn Story
Leveraging the Corporate Brand
long-term value of temporary price reductions, The
Managing the Most Important Asset : Brand Equity
Marketing research
Measuring Brand Equity Across Products and Markets
Should You Take Your Brand to Where the Action Is?
Strategic market management
Win the Brand Relevance Battle and then Build Competitor Barriers
Contributed to or performed: 
CALIFORNIA MANAGEMENT REVIEW
HARVARD BUSINESS REVIEW
PLANNING REVIEW
Notes: 
Submitted to the Graduate School of Business
Thesis (Ph. D.)--Stanford University, 1969
Sources: 
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